There are many blog posts and articles about using social media to communicate to parents, as well as a means to engage them. The potential for enhancing and broadening outreach to parents is exciting. The communication areas can cover everything from school and district updates to student grades and work samples. I also believe that parent engagement cannot occur without good communication.
However, parents may not always be clear as to where the opportunites exist for 2-way conversations with social media, nor want that option. We seem to be at a time when many different methods of communication are desired and still necessary for communication to and with parents, including face to face. I heard this message loud and clear from parents in my own district recently. Joe Mazza (@Joe_Mazza) recently shared his work as a principal with similar messages regarding this at a recent People for Education conference in Toronto, Ontario. TVO Parents (@TVOParents) also wrote about his messages as well.
Chris Wejr (@ChrisWejr) has also written a number of posts about parent engagement, including one about communicating to vs. with parents at his school where he is principal. A number of resources and ideas can be found linked in his posts on this topic, as well as on other topics that he is passionate about.
Although not focused on social media, I also appreciate a post recently written by Heidi Hass Gable (@HHG). Her belief in the value of educators engaging in conversations and communicating with parents through various channels is evident in her suggestions and in the messages in the videos she included in her post. A good conversation and further sharing has started in the comments as well.
I continue to look forward to learning about the different ways that lines of communication are being opened up between parents and educators and other stakeholders in education to bring conversations together to benefit children, schools and communities. I hope this collection of ideas and resources that I have gathered in one place are helpful and will result in more conversations — the comfortable and the uncomfortable. I believe both are worth it.
Related posts from my archives:
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